Planning Strategies for Non-Profits
Over the past week, my daughter’s Girl Scout troop has hosted two big events. On Monday, August 21st, we collaborated with Edmonds Community College to teach girls our solar system and watch the Great...
During my brief break in July, I spent time catching up on social media. A participant in a nonprofit-centered Facebook group asked a question about what nonprofit boards should know about social media. There...
In my blog post Data-Driven Decision-Making: A Review of RSM’s webinar, I discussed the importance of gathering external data to complement internal data for decision-making. This post provides a quick overview of market research...
On May 25, the CPA firm RSM hosted an online CPE program on data-driven decision-making for nonprofits entitled “Utilize Your Data to Drive Better Decision-Making.” Past AICPA Chair Ernie Almonte recommended the program in...
Welcome to the Marketing Performance Evaluation. The original version of this tool was published in Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments. It was designed for non-marketing executives tasked with overseeing...
Have you ever wondered how you can improve returns on marketing investments? Have you ever wondered why some non-profits seem to get more out of their marketing dollars, when others just get by? “Market...
The Upturn Strategies blog provides practical advice to non-profit board members and executives trying to improve their strategic planning processes. For the past 18 years, the author, Heather Fitzpatrick, has facilitated strategic planning process for both for-profit and non-profit entities.
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