Operating Reserves: How Much is Enough?
A few weeks ago, the president of an all-volunteer youth sports league asked me how much operating reserve his organization should have on hand. I started to tell him that most organizations should aim...
Tagged: metrics
Navigating External Data: A Market Research Primer
In my blog post Data-Driven Decision-Making: A Review of RSM’s webinar, I discussed the importance of gathering external data to complement internal data for decision-making. This post provides a quick overview of market research...
Data-Driven Decision-Making: A Review of RSM’s Webinar
On May 25, the CPA firm RSM hosted an online CPE program on data-driven decision-making for nonprofits entitled “Utilize Your Data to Drive Better Decision-Making.” Past AICPA Chair Ernie Almonte recommended the program in...
Marketing Performance Evaluation for Nonprofits
Welcome to the Marketing Performance Evaluation. The original version of this tool was published in Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments. It was designed for non-marketing executives tasked with overseeing...
This is Not a Perfect Tool for Measuring Fundraising Efficiency (But It’s Close!)
Anyone who has worked with me knows I’m passionate about measuring the success of plans before and after execution. After all, how else do you improve? Fortunately, The Chronicle of Philanthropy announced this morning...
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