Planning Strategies for Non-Profits
During my brief break in July, I spent time catching up on social media. A participant in a nonprofit-centered Facebook group asked a question about what nonprofit boards should know about social media. There...
On May 25, the CPA firm RSM hosted an online CPE program on data-driven decision-making for nonprofits entitled “Utilize Your Data to Drive Better Decision-Making.” Past AICPA Chair Ernie Almonte recommended the program in...
Welcome to the Marketing Performance Evaluation. The original version of this tool was published in Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments. It was designed for non-marketing executives tasked with overseeing...
Have you ever wondered how you can improve returns on marketing investments? Have you ever wondered why some non-profits seem to get more out of their marketing dollars, when others just get by? “Market...
The Upturn Strategies blog provides practical advice to non-profit board members and executives trying to improve their strategic planning processes. For the past 18 years, the author, Heather Fitzpatrick, has facilitated strategic planning process for both for-profit and non-profit entities.
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